The concept is based around the old myth of the vampire and the person who gave birth to Bram Stokers novel about Count Dracula, Vlad III. 

He was a ruler of the kingdom of Wallachia, today a part of Romania, and he became famous for his joy of executing perpetrators through impalement. This gave birth to the nickname, Vlad the Impaler, or Vlad Tepes. My concept is based around the real person and the myth around him and not Bram Stoker’s version, however I brought in elements of the Vampire myth along with parts of the rich Romanian wine culture and history. 

CATEGORY

Event Branding

 

DURATION

15 weeks

 

CLIENT

San Francisco Fire Dept

 

KEY WORDS

Celebratory

Historical

Personal

As the Phoenix Soars